The Korean carmaker launched here with a value-for-money pitch that appealed to many, but it is now a full range brand offering small and medium passenger cars, compact and full-sized SUV wagons, and people movers for all budgets. Models include the small Cerato sedan, hatch and coupe, Pro_cee'd GT, Rio and Soul, the medium Optima hatch, Sportage and Sorento SUVs, and Rondo and Carnival people movers.
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