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CAMS Privacy Policy

CAMS User Privacy Notice (Privacy Notice)

Effective as at: 8th June 2023 Summary & Content

Scope and Consent

Carsguide Autotrader Media Solutions Pty Ltd (CAMS AU) including (Carsguide), (Autotrader) (“Sites”).

This Privacy Notice describes:

  • the personal information we collect and how we use that information
  • when we might disclose your personal information; and
  • how we keep and protect your personal information.

The Privacy Notice applies to this Site and to any applications, services or tools (collectively “Services”) where this Privacy Notice is referenced. By using our Services and/or registering for an account, you are accepting the terms of this Privacy Notice and our Terms of Use .

CAMS AU is responsible for the collection, use, disclosure, retention and protection of your personal information under our privacy standards and applicable national laws. CAMS AU may transfer data to Related Companies as described in this Privacy Notice who may process and keep your personal information on servers in the European Union, United States and elsewhere in the world where our data centres are located. Where we disclose your information to other third parties that are located overseas, or where your information is held in our overseas servers, we will take reasonable steps to ensure that your personal information is protected in accordance with law. What is Personal information? “Personal information” is information or an opinion about an identified individual, or an individual who is reasonably identifiable, either from the information directly or from that information combined with other information that we have, or are likely to have, access to. Personal information doesn’t include de-identified, anonymous or aggregated information that can no longer be used to identify a specific person. Public Information? Public information is any information, including personal information, you share with a public audience, including personal information you publish on our Site. Public information is available to anyone on or off our Services and can be seen or accessed through online search engines, APIs, and offline media, such as on TV. Changes to this Privacy Notice We can change this Privacy Notice at any time by posting the updated terms to the Site. The updated terms automatically take effect 14 days after they are posted. We may announce any changes to this Privacy Notice on our Site and/or via email if we believe they are material.


We collect, process and retain personal information from you and any devices (including mobile devices) you use when you: register for an account with us, use our Services, give us information on a web form, update or add information to your account, join community discussions, chats or dispute resolution or when you otherwise contact us.

We collect information you give us including:

  • When you register for an account: Information such as your name, addresses, telephone numbers, email addresses or user ID (where applicable) when you register for an account with us
  • When we verify you or your account: we may collect and process information (as permitted by law) to authenticate you or your account, or to verify the information that you provided to us
  • When you transact on or use our Services: such as when you post an ad, reply to an ad, communicate with us or other users, information you provide for the Services that you use or during a transaction or other transaction-based content. We may also collect your financial information (such as credit card or bank account numbers) if you buy a feature from us or are required to pay fees to us
  • When you engage with our community: such as when you submit a web form or participate in community discussions or chats
  • When you interact with your account: such as updating or adding information to your account, adding items to alerts lists and saving searches. Sometimes you may also give us your age, gender, interests and favourites
  • When you contact us: such as through a web form, chat or dispute resolution or when we otherwise communicate with each other. We may also record our calls with you (if we have your consent to do so)

We collect information automatically including:

  • Information from the devices you use when interacting with us or our Services such as device ID or unique user ID, device type, ID for advertising and unique device token
  • Information about your location such as geo-location.


    Google Maps: we display a dealer’s business address on a map (Google Maps) in respective dealer’s listings. For this purpose, we transmit the address data to external service providers such as Google Ireland Limited for the use of Google Maps (please refer to Google’s Privacy Notice). If a dealer does not want their location details to be shown on a map in their respective listings, they can contact Carsguide/Autotrader customer service at any time at or respectively.

  • Computer and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your IP address, your browsing history and your web log information

Your resume if you choose to submit it to advertisers on our site for consideration We collect information automatically including:

  • Information from the devices you use when interacting with us or our Services such as device ID or unique user ID, device type, ID for advertising and unique device token
  • Information about your location such as geo-location
  • Computer and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your IP address, your browsing history and your web log information

We collect information using cookies, web beacons and similar technologies including:

Information about the pages you view, the links you click and other actions you take on our Services, or within our advertising or email content. For more information about our use of these technologies and how to control them, see our notice on Cookies, Web Beacons and Similar Technologies .

Without limiting the general application of the Cookies Web Beacons and Similar Technologies Policy, a non-inclusive example of similar technologies we use and what we use them for can be found in the below table:


Systems, tools and vendors that utilise or set cookies or use other identifiers Purpose
Google Ads
Google Marketing Platform
Remarketing (also known as retargeting) is the tactic of serving targeted ads to users who have already visited or taken action on our website or app. In terms of technical execution, remarketing is the process of using a javascript tag (known as a pixel) to place a cookie or similar technology in the user’s browser. The cookie or similar technology then informs a remarketing platform to serve specific display and search ads across other websites, search engine results pages or apps through an ad exchange, based on the pages or products the user has engaged with.
Google Marketing Platform
Marketing attribution is the process of identifying a set of user actions and marketing sources that contribute in some manner to a desired outcome and then assigning a value to each of these events. Cookies or a similar technology are used to remember the user action or marketing source so it can then be attributed as the source of said desired outcome.
Google Analytics
Nielsen Digital Content Ratings
Integral Ad Science

Digital analytics is the measurement, collection, analysis and reporting of web and app data for the purposes of understanding and optimising web and app usage. Cookies or a similar technology anonymously measure the number of visits and visitors to the website or app and understand the user’s website or app experience and segment those that are either new to the website or app from those that are returning.




Click here to learn more about Nielsen. If you’d like to opt-out, please click here.

Adobe Audience Manager Data Management Platforms (or DMP) is a tool used to consolidate or disperse data across first, second and third-party channels. It uses cookies or a similar technology to manage the segmentation and identity definition of a user to then provide cohesive audience targeting across all of the various channels where we might be engaging with a consumer.
Google Ad Manager
Google Adsense
Magnite (formerly Rubicon Project & Telaria)
Xandr (formerly AppNexus)
Index Exchange
Onsite advertising is the display of messages from selected partners via an ad serving platform utilising cookies or a similar technology to provide both general and personalised advertisements based on a user’s behaviours across the web.
Network Advertising Initiative
Your Ad Choices

Identity partners & Interest Based Advertising

LiveRamp provides an Authenticated Traffic Solution (ATS) for people-based advertising. ATS enhances addressability for publishers while providing visibility and control for individuals. ATS allows publishers to match user data with a LiveRamp IdentityLink in real-time, enabling people-based advertising on authenticated, cookieless inventory across the internet. Click here to learn more about LiveRamp. If you’d like to opt-out, please click here.


Our trusted advertising partners using the UID2 identifier are committed to delivering relevant advertising that also respects your choice. Advertising enables access to your favourite content across the internet. If you’d like to opt-out, please click here.


The online advertising industry provides websites from which you may opt out of interest-based advertising from other companies that participate in industry self-regulatory programs. See the NAI and Adchoices consumer web choices for more detail and refer here to learn more how to opt out of identifiers provided by mobile devices.

Liberty (propriety)
Labs (propriety)
Experience Optimization platforms: we use a combination of internal and enterprise platforms to test variant user experiences and make our site and app experiences more rewarding for visitors.

Use and Retention

We use your personal information to provide, improve and personalise our Services

Your personal information allows us to:

  • Provide you with access to and use of our Services as well as access to your history, internal messages and other features we may provide
  • Offer you site content that includes items and services that you may like
  • Provide you with credit offers and opportunities on behalf of our Related Companies and their financial institution partners. However, we don’t share financial information without your explicit consent
  • Customise, measure and improve our Services and those of our Related Companies
  • Provide other services requested by you as described when we collect the information, including those of our Related Companies if applicable
  • To provide you with location-based services (such as advertising, search results and other personalised content)

We use your personal information to contact you about your account:

We may contact you via email, telephone, SMS messages or postal mail:

  • To give you customer support about your account such as to troubleshoot problems, to resolve a dispute, to collect fees or monies owed to us, or to get your opinion through surveys
  • For other reasons such as to enforce our Terms of Use or policies and any other agreement we may have with you

We use your personal information to personalise our advertising and marketing, including to:

  • Personalise, measure and improve our advertising and that of our Related Companies
  • Contact you, either via email, telephone, SMS text messages or postal mail to offer you discounts and special promotions and to let you know about our Services and those of our Related Companies (if you have consented to this contact). Message and data rates may apply
  • Deliver targeted marketing, service updates and promotional offers, including in relation to our Related Companies

We use your personal information for legal compliance reasons, including to:

  • Prevent, detect, mitigate and investigate fraud, security breaches, potentially prohibited or illegal activities
  • Enforce our Privacy Notice, our Terms of Use or other policies

Retention of personal information:

If your account is active, we will keep your personal information as long as we need it for our operations. We may also keep personal information from closed accounts to comply with national laws, stop fraud, collect fees owed, assist with any investigation, enforce our Terms of Use and take other actions under applicable national laws. If we no longer need your personal information, we securely dispose of it.


You choose how we use your personal information to communicate with you.

Marketing Communications. If you don’t want to receive marketing communications from us, you can unsubscribe via the link in the email you received.

Push Notifications. Upon download of certain Services, you are provided the option to opt into receiving push notifications from CAMS AU on your device and within the application. We send you push notifications from time-to-time to (a) inform you of Service-related messages, (b) communicate messages from others in the CAMS AU community and (c) update you about any events or promotions that we or our Related Companies may be running. If you no longer wish to receive notifications from us, you can, where applicable, change your preferences by logging into your account or by disabling notifications in your device settings. To ensure you receive proper notifications, we will need to collect certain information about your device such as operating system and user identification information.

Targeted Advertising. If you want to learn more about targeted advertising (also known as behavioural advertising), and turn on or off individual companies for online behavioural advertising, you can do so on


You can access and correct your personal information.

  • You can see, review and change your personal information by signing in to your account. Please update your personal information immediately if it changes or is inaccurate.
  • Once you make a public posting, you may not be able to change or remove it. If you ask us to, we will close your account and remove your personal information from view as soon as reasonably possible, based on your account activity and as required under applicable national laws.

We will honour your right to request access to, or modification or deletion of, your personal information. We may have the right to withhold that access or refuse to modify or erase your personal information under applicable national laws, but we will give you reasons if we do so. To contact us about access and to find out if any fees apply, please contact Customer Service or by using the contact details above.


We may share your personal information with Related Companies and third parties to provide you with our Services, to comply with the law, to enforce our policies, to enable our marketing and advertising activities and those of our Related Companies, or to prevent, detect, mitigate and investigate fraud or other illegal activities.

We only share your personal information with our Related Companies to market and advertise their products and services which we believe will be of interest to you.

We don’t give your personal information to other third parties for their marketing and advertising purposes unless you give us permission.

We may disclose your information to law enforcement and other parties in connection with the law, including:

  • law enforcement or governmental agencies, or authorised third-parties, in response to a verified request regarding a criminal investigation, alleged or suspected illegal activity, or any other activity that may expose us, you or any of our users to legal risk
  • credit agencies or bureaus as authorised by applicable national laws
  • third parties commencing, or involved in, a legal proceeding if they provide us with a subpoena, court order or similar legal document
  • other third parties to comply with our legal requirements, enforce our Terms of Use , respond to claims that a listing or other content violates the rights of others, or if we otherwise believe in good faith that the disclosure is needed to prevent imminent physical harm, harm to property, financial loss or to report suspected illegal activity

We disclose your information to our Related Companies, who may use it to:

  • provide joint content, services and marketing (like registration, account management, transactions and customer support)
  • help detect and stop possible fraud and illegal acts, violations of our Terms of Use , and data security breaches
  • offer you personalised advertising
  • guide decisions and business strategy about their products, sites, applications, services, tools and marketing communications.

We may disclose your information to third-parties:

  • third party service providers who help us provide our Services, payment processing services, assist us in providing customised advertising, help us with the prevention, detection, mitigation and investigation of potentially illegal acts, violations of our Terms of Use , fraud and/or security breaches, bill collection, affiliate and rewards programs and other business operations
  • third party financial institution partners who may offer financial products to you, for them to provide joint content and services (such as registration, transactions and customer support). These third party financial institution partners will use your personal information to send you marketing communications only if you have requested their services
  • other third parties when you have given consent to share your information via CAMS AU
  • CAMS AU uses Nielsen software to measure and analyse usage of our website. To learn more about the information that Nielsen software may collect and your choices with regard to it, please see the Nielsen Digital Measurement Privacy Policy.

Change of Ownership

If we were to merge with or be bought by another company, we may share information with them in accordance with our privacy standards. The new combined entity would comply with this Privacy Notice. If your personal information is to be collected, used, disclosed or retained for any purposes not covered in this Privacy Notice, you will receive advance notice of any changes to the processing of your personal information.


We protect your information using technical and administrative security measures. Our safeguards include firewalls and data encryption, physical access controls to data centres and information access authorisation controls. If you believe your account has been abused, please contact Customer Service.

Important Information

Social Login

When you use social login:

  • If you sign into your social network account using the same email that you previously used to register for an account with us, you will access your existing account with us.
  • If you sign into your social network account using an email address that we don’t recognise in our systems, a new account will be created in our systems for you.

You may use social login or regular sign in each time you login into your account with us. If you use regular sign in but a password has not been issued to you (because you registered through social login) you need to get a password through the password reset flow.

When you use social login the “keep me signed in” policies of the social network provider apply. We do not control those policies. For your safety we recommend that you:

  • Don’t use social login if you are accessing our Services using a public or shared device.
  • Visit your social network provider site to learn about their sign in policies and your options.

Unwanted or Threatening Email

We do not tolerate abuse of our Services. You do not have permission to add other users to your mailing list, call or send SMS messages for commercial purposes, even if a user bought something from you, unless the user has given their explicit consent. Sending unwanted or threatening email and SMS messages is against our Terms of Use . To report spam or spoof emails please contact Customer Service. Third party privacy practices This Privacy Notice addresses only the use and disclosure of personal information we collect from you. If you disclose your information to others, or if you are directed to a third party website, their privacy notices and practices will apply. We can’t guarantee the privacy or security of your information once you provide it to a third party. You should check the privacy and security policies of your trading partner before entering into a transaction and choosing to share your information, even when dealing with buyers or sellers on our site.

Questions or Complaints

  • For questions about this Privacy Notice or our privacy practices: you can contact us in writing via our contact us form -
  • If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (Telephone +61 1300 363 992 or email

Previous Privacy Policies:

  1. Previous Version
  2. Previous Version
  3. Previous Version


Contact Customer Service

Users of our Autotrader website can contact

Users of our Carsguide website can contact